Needing to cut through the clutter, AGL Resources wanted a direct mail piece that would really stick out, or up for that matter.
After years of not being able to provide the Atlanta residential high-res market with the ability to heat, bathe and cook with gas, AGL Resources finally got the technology they needed to go up to the Penthouse on the 22nd floor. To communicate to architects, builders, and developers, AGL briefed three to create a direct mail piece that would really get the point across. I created a dimensional brochure with a custom die and a custom acrylic case.
Wanting at least a 10% return rate, the piece actually yielded a 90% return rate for the client. The project also won several awards in the Atlanta advertising community.
